"Last year was the year of popularization of 3D TVs, and this year will be the standard year of 3D TVs. The 3D function with glasses has become the basic configuration of TVs." Li Haiying, vice president of Skyworth Group Research Institute, recently held the 9th China in Shenzhen (International) 3D Stereo Video Forum and Exhibition. At the meeting, Cheng Yong, general manager of Sichuan Changhong Multimedia Marketing Company, almost expressed the same view: "This year, 3D TV shipments are expected to account for more than 60% of Changhong's total shipments, and smart TVs are more likely to account for 70%. "
In fact, according to data from the Electronic Information Department of the Ministry of Industry and Information Technology, the share of 3D TVs accounted for 32% of shipments in the first quarter of this year. China Stereoscopic Video Industry Alliance (C3D) research data predicts that China's 3D TV production and sales this year is expected to reach 20 million units, an increase of 150% over last year and a 48% share. "In early 2012, China's first 3D TV pilot channel was successfully launched, which further promoted the popularization of 3D TV. Next, China Telecom's IPTV network TV's new 3D channel will also be officially launched in April, and the development of the 3D TV industry will enter the express train. Road, "Chen Bin, director and chief engineer of the C3D Public Service Center, introduced at the meeting," And, CCTV has purchased the 3D broadcasting rights for the London Olympics. 3D programs include at least the opening ceremony, closing ceremony, track and field, swimming and gymnastics, etc. This will also stimulate consumers' desire to buy. "
At the meeting, Chen Bin, on behalf of C3D World, reported on the broadcast of CCTV's 3D TV pilot channel since January this year.
At the beginning of this year, six television stations jointly operated by CCTV, Beijing, Shanghai, Tianjin, Jiangsu, and Shenzhen were organized and divided into responsibilities. Each station separately produces programs, and CCTV uses a left-right splicing method to occupy a high-definition channel for unified broadcasting. Covering the whole country through satellite, facing the front end of the cable TV network, the transmission process uses encryption, and users receive it for free. It gradually expanded to dozens of regions. "The launch of 3D has obviously boosted the hardware industry." Chen Bin analyzed, "With the successful launch of the 3D TV pilot channel, during the 2012 Chinese New Year, 3D TV market sales accounted for 60%."
However, some important problems were also reflected in the pilot broadcast. The biggest problem is that the content is single and there is no 3D channel demonstration in the store, which affects the enthusiasm of consumers. In terms of content, he provided guidance on some technical issues that did not conform to 3D TV production, including: the obvious difference between the left and right eye pictures, the content of the left and right eye pictures of individual pictures is even inconsistent; the positive and negative parallax of the picture is too large; The main body has been out of the safe range for too long or too large; the subtitles and the screen are in conflict with each other; the convergence surface is suddenly adjusted, causing discomfort. "Everyone still has a lot of complaints about the quality of the pilot 3D TV. For example, some programs are heavily ghosted and the specifications are not uniform. The convergence distance of the two pictures of each program is not uniform and the convergence is too large, and some even exceed 5cm. A good The 3D film dual-screen convergence distance will not exceed 1cm. "Chen Bin showed the opinions and suggestions made by consumers in the survey. Lack of content and unstable quality are currently the biggest obstacles to 3D TV.
However, the launch of 3D TV is obviously a pull to the hardware industry. Although there is not much content, the difference between 3D TV and ordinary 2D TV has dropped to less than 15%, and consumers have shown great enthusiasm. "In counties and cities like Heyuan, Guangdong, consumers also show great purchasing power for 3D TVs, which we did not expect." The author said excitedly when he communicated with a salesman in front of the booth of Changhong in the exhibition area. This It was his personal sales experience. "Consumers in these areas do nâ€™t know what 3D is. When we demonstrate 3D, they are very happy to spend a few hundred yuan to buy 3D TVs instead of traditional 2D TVs." He says.
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