2014 Gaogong Golden Globe Award highlights domestic drive IC innovation to lead the market

[Text|High- tech LED reporter Zhao Hui] Under the guidance of various national support policies, the integrated circuit industry has made considerable progress in recent years, especially in the field of LED driver ICs, represented by a group of Chinese LED drivers. IC companies are catching up with multinational drive IC companies, and in some market segments, even Chinese companies have completely distanced multinational companies.

Recently announced the 2014 High-tech Golden Globe Award-winning IC Awards. The first stage of WeChat vote was shortlisted in the top three, Mingwei Electronics, Juyuan Microelectronics and Dianpan integrated three domestic IC brands to take the top three, also showed the domestic IC companies in the LED driver The dominant position of the IC market segment.

Zhang Hongbiao, director of the High-tech LED Industry Research Institute (GLII), said that according to the development speed of the LED lighting market in the next few years, the LED driver IC market will maintain a high growth rate of two to three years. It is estimated that the sales of LED driver IC industry in mainland China will increase by about 50% in 2014, and product shipments should maintain an 80% growth rate.

In the rapid development of LED lighting, LED lighting needs to achieve real energy saving. In addition to relying on the material characteristics of LED itself, the conversion efficiency of LED lighting driver IC also plays a key role.

The continuous decline in the market price of LED lighting applications has brought considerable pressure to price reduction for IC manufacturers. Driver IC manufacturers have come up with low-cost solutions, including cases of invisible traps, some sacrifice input voltage range, some abandoned safety requirements, and even “super-simplification” solutions that break through the quality safety bottom line. .

Faced with the reality of intensified market competition and declining product gross profit, various manufacturers are actively thinking about how to optimize product lines, reduce procurement costs, and at the same time increase the research and development of new products, and develop "high thresholds" with innovative and technical difficulties. The product.

The top three companies that entered the competition were all carrying the latest research and development of innovative products and were shortlisted for the 2014 Golden Globe Award.

As Li Zhaohua, deputy general manager of Ming Microelectronics, said, “Only on the basis of technological innovation to ensure product quality is the important chip to lead the market”.

"In the future, LED driver ICs need to do something different, upgrade products and services through innovation, and truly realize 'adding no increase'." Li Zhaohua said that the specific operation methods can be applied to different fields and different company products. Make a rectification plan to create a technical barrier that others cannot achieve.

Next, the top three valid votes for each award (including juxtaposition) products will be shortlisted for the 2014 (5th) High-tech LED Golden Globe Awards, which will be finalist in the expert judges stage. The organizing committee will give the period from October 15th to 31st. The expert judges will send the ballots to vote offline, and the judges of the expert judges will determine the final winners of the Golden Globe Awards.

   A list of expert judges: http://
On the evening of December 13, the Golden Globe Awards will be announced on the spot and a grand award ceremony will be held. At the same time, the 2014 high LED annual meeting, which has attracted much attention from the industry, will be held on December 12-13, 2014 at the Dongguan Guanlan Lake Dongguan Club. This high-tech LED annual meeting, standing at the turning point of historical development, invited industry entrepreneurs to mention the industry development keywords from the three directions of “transformation”, “upgrade” and “future”, and elaborated on the viewpoint of industrial elites.

2014 High-tech LED Annual Conference Opens Crowdfunding Mode 400 seats for recognition

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